Intuitions on Null Hypothesis, Statistical Significance, p-Values
“Will a Green button drive more clicks than a red one?”
The PM must start with the null hypothesis which is
“ The Green button does nothing, it doesn’t drive any more clicks than the blue one”.
Hi Abhishek, I think the word "blue" should have been "red" based on the context.
Arjun - Thanks for catching! fixed now :)
👍 by the way excellent article on A/B
“Will a Green button drive more clicks than a red one?”
The PM must start with the null hypothesis which is
“ The Green button does nothing, it doesn’t drive any more clicks than the blue one”.
Hi Abhishek, I think the word "blue" should have been "red" based on the context.
Arjun - Thanks for catching! fixed now :)
👍 by the way excellent article on A/B